Kate Kember – Commercial
Kate is the General Manager Marketing, Research & Development for Manuka Health New Zealand. As the head of marketing and communications, as well as Regulatory, Research and Innovation, for one of the largest Manuka honey businesses in New Zealand, Kate has a strong understanding of the breadth of the apiculture industry; from beekeeping practices to processing and manufacturing, the global export, business-to-business and business-to-consumer facets. As part of this role, Kate’s regular contact with beekeepers and the wider industry has ensured she has a solid appreciation of the issues they face and how they can be supported through the national body, ApiNZ.
Kate has a wide agribusiness and commercial background, having spent over 10 years at Fonterra in a variety of marketing roles. Sitting on the Executive Team at Manuka Health New Zealand, Kate has good visibility of the performance, pressures and opportunities facing our industry, and what levers can be developed to support and drive growth on the global stage
Kate’s speciality is brand strategy, with a strong belief that success comes from brand being integral to business, and industry focus and planning.