Karin Kos
Chief Executive

Karin Kos was appointed as Chief Executive in late-November 2016.

Karin has a strong background in business communications going back 20 years, covering a variety of roles including senior communications and marketing positions for corporate, government and primary sector organisations.

She brings significant primary sector experience to this role, having worked at Seafood New Zealand as its communications manager, and at the New Zealand Wool Board, earlier in her career.

In both these roles Karin played a strong advocacy role, promoting these sectors on behalf of their members.

Pauline Downie
Business Services

Pauline has been with the NBA/ApiNZ since 2009 managing memberships, subscriptions, processing of accounts and preparation for financial reporting.

Prior to this Pauline has had a diverse range of business involvement from establishing a café, developing a lavender farm with associated product ranges and tourist retail sites, an art gallery and a television production company.


Bruce Wills
Independent Chair

Bruce Wills is Apiculture New Zealand’s Independent Chair. Bruce was first involved with ApiNZ as chairman for the Joint Executive Councils of the National Beekeepers Association and Federated Farmers Bee Industry Group during the unification of the apiculture industry.

He was appointed chair of the ApiNZ Board in November 2016 and will hold the position for a three-year term.
Bruce has a long and varied background in the primary sector. He sits on two National Science Challenge Boards, is a director of Horticulture NZ, QEII National Trust and Ravensdown. He chairs the NZ Poplar & Willow Research Trust and MPI’s Deer Primary Growth Partnership.

He is an experienced company director, a past representative of New Zealand and international farming and trade forums. He is a past Federated Farmers president and currently farms in the Hawke’s Bay.

Dennis Crowley

Dennis has been a commercial beekeeper for over twenty years, managing 500 hives for kiwifruit and avocado pollination and wholesale honey production.

Dennis served four years on the NBA executive board and was strongly involved in the changeover to ApiNZ. He is the President of the Bay of Plenty ApiNZ hub. He has also spent a lot of his time in discussions with Zespri International and NZ Avocado advocating on behalf of pollinating beekeepers.

Dennis has a hands-on view of what is important for grass roots beekeeping, as well as an open view to the ever-changing growth of the beekeeping industry in NZ.

Sean Goodwin

Sean Goodwin is Deputy Chair of Apiculture New Zealand and a representative of the Market sector. He is CEO of 100% Pure New Zealand Honey Ltd., a honey packer and export business of 21 years, based in Timaru.

Prior to entering the apiculture industry in 2014, Sean held a variety of senior commercial roles in the food industry including Managing Director of Bluebird Foods and General Manager, Sales for Cadbury.

Sean brings to the board strong commercial skills and an ability to engage with a variety of people across the industry through his daily involvement with beekeepers, overseas customers and regulators.

John Hartnell

John was appointed as an ApiNZ Board member in June 2016 and will hold that position for a three-year term.

John has vast experience in the apiculture industry; this includes large scale commercial beekeeping, packing, marketing and export development.

He is a current member of the Standards, Regulation & Compliance Focus Group, Joint Chair of the GIA Biosecurity Focus Group and Chair of the AFB Pest Management Plan. He is the past Chair of Federated Farmers Bee Industry Group.

His other primary sector responsibilities include national representation responsibilities for the Grower network contracted to Tegel Foods Ltd.

In 2013, John was invested as a Member of the New Zealand Order of Merit for services to Apiculture and the Christchurch Community following the Christchurch earthquakes.

Kate Kember

Kate was appointed to the ApiNZ Board in 2018.

Kate is the General Manager Marketing for Manuka Health New Zealand. Kate’s role requires a strong understanding of the breadth of the apiculture industry; from beekeeping practices to processing and manufacturing, the global export, business-to-business and business-to-consumer facets. Kate’s regular contact with beekeepers and the wider industry has ensured she has a solid appreciation of the issues they face and how they can be supported through the national body, ApiNZ.

Ricki Leahy

Ricki has over 35 years of experience as a commercial beekeeper in the Tasman and Buller Districts.

His Murchison based business, Trees and Bees Ltd, operates well over 2000 hives plus an entire queen rearing unit that includes all the necessary associated cell building and mating hives required to produce their own queens.  The beekeeping is kept both interesting and challenging by actively improving the stock through breeder queen selection, by migrating the honey production hives between coastal and alpine regions along with all the climate challenges of the Buller Region. The prime focus of the business is on bulk honey production and extraction using modern processing equipment and quality driven systems.

He was President of the National Beekeepers Association (NBA) for the three years leading up to the rebranding of the NBA, with a new updated constitution, to Apiculture New Zealand (ApiNZ).

During this time, Ricki developed from his experiences a good industry insight and a strong understanding of the absolute needs of both beekeeper and industry. Sustainability must always be a consideration for all our beekeeping decisions and like it or not traceability is our key to the sustainability of the health of our beehives and the value of our bee products.

Ricki represents the commercial beekeeping sector on the ApiNZ Board.

Peter Luxton

Peter is the Independent Chair of the UMF Honey Association (UMFHA) and the Manuka Honey Appellation Society. He was first involved with ApiNZ as a member of the Interim Apiculture Industry Governance Board (IAIGB), before his election to the inaugural board of ApiNZ.

A former NZ Trade Commissioner based in Vienna and The Hague, Peter has accumulated extensive experience in multiple primary industry based sectors; in marketing, sales, strategy and business development based roles; including more than 20 years working off-shore – mostly with Zespri.

Alongside his involvement in apiculture Peter is an independent director and Chair of both A S Wilcox and The AgriChain Centre, and a government appointee on the NZ Horticulture Export Authority (HEA).

Russell Marsh

Russell is a third-generation commercial beekeeper based in Central Otago. His family’s honey brand is well known for its white high-country clover honey along with long-standing pollination services provided to farms and orchards throughout the region.

He was appointed to the inaugural ApiNZ board in June 2016 and was recently reappointed for a further three-year term. Russell is also a Board member of the AFB Pest Management Plan.

Russell has had a long and varied background in the commercial food sector.


Paul Martin

Paul is a keen hobbyist beekeeper and President of the Whangarei Bee Club. He brings extensive primary sector experience to the ApiNZ board. Paul is a qualified veterinarian and holds several other governance positions including Chairman of Northland Pure Honey Ltd and Independent Director of a large dairy farming operation.

Tony Wright

Tony joined the ApiNZ Board in 2017 and currently chairs the ApiNZ Standards Focus Group. He is also on the Executive Team for the UMF Honey Association and on the Board of Manuka Research Partnership Limited.

Currently in the role of General Manager Technical, Tony has been an employee of Comvita for the past 11 years and in that time has had experience across all aspects of the global business. Tony is fortunate to be in a position where he can devote a considerable amount of time to industry and government relations.

Prior to Comvita Tony has held technical roles in dairy, brewing and pharmaceuticals.